Abstract:Beijing auto market is often ahead of the national market, it usually reflects the phenomenon reflects the near future trend of China's auto market. Luxury cars this year, the trend of high growth under adverse automobile market in the capital has been particularly evident, especially after the implementation of licensing policy limit, in the middle and low-end vehicle sales are very much affected at the same time, luxury cars, luxury cars is thriving , and the overall market downturn contrast, sales rose a straight line.

Related statistics show that in the first half of the Asian Games Village auto market (hereinafter referred to as the "Asian City"), trading volume of imported cars increased by 10%. 2.6L displacement above which a large proportion of the vehicle and the higher price more than doubled compared with last year. In addition, the phenomenon of luxury and imported cars more serious fare, the fare increase larger, longer duration increases.

"We should note that these phenomena in the market as a whole or cold, imported car dealers continue to increase, increasing demands for environmental protection under the premise of place." A market that market competition is so intense at the same time, high prices luxury and imported cars are still the above development trend, we can see the vigor of the market and future prospects.

"In the first half, the capital imported car dealer the day is better than domestic cars dealers, which attracted a lot of China-made cars imported car dealers began to restructure operations, or to add imported car sales business." Deputy general manager of Jing-Hui Yan said, according to Asian cities , operating pressure by domestic cars and imported cars increased pressure to attract high profits, many dealers are turning to market imported car sales.

The development of luxury cars into the fast lane

Related statistics show that China's luxury car in the first half growth rate 33.5%. Reporters visited the automobile market, after that, although the overall environment of cold, but the first half of luxury car market has always maintained strong sales momentum hot, most of the models in short supply, many continued to increase sales of vehicles for months .

State Information Center, Xu Changming, director of information resources that the price of high-end cars, imported cars and luxury car sales market trends on the red, mainly caused by the macro-control. "In the past two years to stimulate the impact of policy on the luxury car is indirect not direct." Xu Changming said, and this year have quit the stimulus, the impact of these high-end models are not large.

In addition, experts point out that high-end models are increasingly popular with consumers, the economic strength of China's rapid increase has a direct relationship. Moreover, with high continuous lower body segment, the introduction of low-priced models, more and more consumers have the ability to buy luxury cars.

Experts generally said, "chasing profits run" is a common distributor, where the business is good turned to where the market economy, of course. "Right now competing to sell luxury cars, imported cars automobile market trend in the capital, in particular, two dealers at the show was already evident, this trend soon in other cities will gradually emerge." A market source said .

Said Xu Changming, luxury cars, now has entered into a development fast track, the Chinese consumer preference for luxury cars will make luxury cars for some time to the overall growth rate is higher than normal brands. Moreover, as China's auto market into the replacement period, large-scale update of old luxury car market will further stimulate the rapid development.

Channel sinking faster

China Automobile Trading Co., statistics show that sales of imported cars in China during the first half of this year 390,000, an increase of 33.7%. China Automobile Trading Co., Ltd. Sun Yong, deputy general manager, said unlike the past, large cities as distribution centers, competition for Beijing now Jinkoucheshang addition to these major sales, but also began to have two, three, four urban construction sales network.

"We found that four-tier cities grow very fast, there are many cities is 20%, 30% or even higher growth rate of." Sun Yong told reporters that the prefecture-level cities, high-growth market for imported cars played a very a strong boost. "Now we can see the city in many ground-level BMW, Mercedes-Benz store, luxury cars and luxury car sales network to expand very quickly." Yong Sun believes that this is a trend, as more and more dealers entered, the channel continues to sink and the expansion of future luxury car market growth will be faster.

However, sales of imported cars are also at risk. Jing-Hui Yan said that with the increase in dealers, import car market competition, and import car sales cycle is usually longer off than domestic cars, finance costs and greater risk naturally, some of the blind into the dealer with insufficient funds, once the slow-moving vehicles , is prone to financial crises. Therefore, experts recommend plans to sell imported car dealer, be sure to objectively assess their own strengths and then action.